Exploring customer paths is a crucial aspect of understanding customer behavior and optimizing your marketing strategies. Google Analytics and SankeyJourney are two popular tools for visualizing customer paths, but which one is the better option?
Benefits of SankeyJourney
- SankeyJourney has a user-friendly interface that makes it easy to explore customer paths. In contrast, Google Analytics can be overwhelming and confusing for many users, with a complex interface that can be difficult to navigate.
- SankeyJourney offers a more intuitive and customizable visualization of customer paths. Users can easily filter and group events, customize the colors and size of labels, and loop successive events together. These features enable users to gain insights quickly and easily, without needing extensive technical knowledge.
- SankeyJourney provides an affordable option for businesses of all sizes, with a free plan for small data usage and cost-effective pricing plans for larger businesses. In contrast, Google Analytics requires a significant investment of time and resources to fully understand and utilize its features, which can be expensive for small businesses.
Drawbacks of Google Analytics
- Google Analytics requires extensive technical knowledge and training to effectively use its path exploration features. Users must set up specific tracking tags and events, and navigate a complex interface to access the path exploration tools. This can be a significant barrier to entry for many businesses and individuals.
- The path exploration features in Google Analytics can be limited and inflexible. Users must rely on pre-defined paths and reports, which may not be specific enough for their needs. Additionally, the path exploration features are only available for specific reports, limiting the ability to explore paths across multiple reports or data sources.
Overall, SankeyJourney offers a more user-friendly and customizable option for exploring customer paths than Google Analytics. With its intuitive interface, customizable visualization options, and affordable pricing plans, SankeyJourney is a valuable tool for businesses of all sizes looking to gain insights into customer behavior and optimize their marketing strategies.