How to draw a Sankey Diagram with Mixpanel VS Sankey Journey

How to draw a Sankey Diagram with Mixpanel VS Sankey Journey

When it comes to visualizing and understanding customer journeys on an app, there are many tools available in the market. Two of the most popular options are SankeyJourney and Mixpanel. While both tools offer features for creating Sankey diagrams and flowcharts, SankeyJourney stands out as the best tool for this task. In this article, we will explore the reasons why SankeyJourney is a superior tool to Mixpanel.

1. Advanced Customization Options

One of the primary advantages of SankeyJourney over Mixpanel is the advanced customization options that it provides. With SankeyJourney, users can group events and loops, filter events, and choose the color palette and label sizes. This allows users to create Sankey diagrams that are tailored to their specific needs and highlight the most relevant information. In contrast, Mixpanel does not offer such extensive customization options, making it less flexible and less effective for customer journey mapping.

2. Intuitive Interface

SankeyJourney has an intuitive interface that is user-friendly and easy to navigate. The tool is designed to be accessible to both technical and non-technical users, making it easy to create Sankey diagrams and flowcharts. Additionally, SankeyJourney is optimized for speed, so users can create visualizations in just a few seconds. This is in contrast to Mixpanel, which has a complex interface that may require some technical expertise to navigate.

3. Dedicated Sankey Diagram Maker

SankeyJourney is a dedicated Sankey diagram maker, whereas Mixpanel is a broader analytics platform that offers customer journey mapping as one of its many features. As a result, SankeyJourney has been designed specifically for creating Sankey diagrams and flowcharts, which means that it is more effective and efficient in this specific task. Mixpanel, on the other hand, may not offer the same level of functionality and flexibility when it comes to customer journey mapping.

4. User-Friendly Design

SankeyJourney has been designed with the end user in mind. The tool is visually appealing and easy to use, which makes it a more engaging and enjoyable experience for users. Additionally, SankeyJourney provides detailed documentation and customer support, making it easier for users to get started with the tool and troubleshoot any issues they encounter. This is in contrast to Mixpanel, which can be intimidating for some users due to its complex interface and lack of dedicated support.

5. Pricing

When it comes to pricing, SankeyJourney offers a much more affordable option than Mixpanel. While Mixpanel offers a range of pricing plans, they can be quite expensive, starting at several hundreds per month. On the other hand, SankeyJourney is completely free for small data usage, which covers most use cases. This means that for many small to medium-sized businesses, SankeyJourney can be a much more cost-effective solution for visualizing and understanding customer journeys. Additionally, even for larger businesses with more extensive data needs, SankeyJourney's pricing plans are still significantly more affordable than Mixpanel's.

6. No integration needed

One of the other benefits of using SankeyJourney is that there is no need for any integrations with your existing tech stack. With Mixpanel, you would need to integrate your app or website with the Mixpanel platform, which can be a time-consuming process. With SankeyJourney, all you need to do is upload your CSV file and start generating your Sankey diagrams. This makes SankeyJourney a much more convenient option for businesses that are looking for an easy-to-use tool that can quickly generate valuable insights.


SankeyJourney is the best tool for creating Sankey diagrams and flowcharts to visualize and understand customer journeys on an app. Its advanced customization options, intuitive interface, dedicated Sankey diagram maker, and user-friendly design make it the superior choice over Mixpanel. Businesses looking to uncover new insights and patterns in their users' journeys should consider using SankeyJourney for their customer journey mapping needs.

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